Director of Demand Generation
San Francisco, CA

Qualia is a digital real estate closing technology company that provides the infrastructure to streamline the home closing experience. The company offers a suite of products that brings together homebuyers and sellers, lenders, title & escrow agents and real estate agents onto one secure shared platform. Qualia was founded in 2015 by Forbes 30 Under 30 Award recipients Nate Baker, Joel Gottsegen and Lucas Hansen. The company is backed by top investors including 8VC, Bienville Capital, Menlo Ventures and Tiger Global and currently processes 20% of all US real estate transactions. Qualia was also named by CB Insights and Fast Company in their “50 Future Unicorns” spotlight for 2020.


The Director of Demand Generation will be responsible and take ownership of Qualia’s demand generation strategy, plan and execution.

We are looking for a results-oriented individual who is a data-driven leader with proven expertise in leveraging multiple channels. These channels include email, paid search, display, content syndication, retargeting, direct mail and others to drive brand amplification and lead generation efforts at scale.

This is an opportunity to scale a demand generation function and make a huge impact for a hyper-growth company. This individual is equally strong at strategy and planning, as well as hands-on execution.


  • Define and manage Qualia’s demand generation strategy, plan, execution and metrics.
  • Build and execute multichannel campaigns and programs at scale to drive brand awareness, customer acquisition and engagement, and pipeline generation.
  • Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics.
  • Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
  • Define and execute programs and tactics to support ABM initiatives.
  • Conduct ongoing competitive research to help inform strategies.
  • Keep current with the latest trends and best practices in digital marketing and demand generation.


  • 10+ years of demand generation experience in B2B technology; Real Estate or FinTech industry a plus
  • 2+ years experience building and leading a team of high-performing individual contributors
  • Experience identifying and managing the right portfolio of agencies.
  • Strong analytical skills, and proven track record in continually optimizing performance.
  • Exceptional communication and collaboration skills, both at the executive level and with cross-functional peers.
  • Strong presentation, problem-solving, and budget management skills.
  • Experience in the real estate or banking industry (a plus but not required).

Why Qualia

We want to make it as easy as possible for our team members to create great work and live a healthy work/life balance. Our benefits package takes care of employees both inside and outside of the office. Each day employees dine together- eating a delicious meal from a local vendor. Our kitchen is stocked with snacks and beverages. We offer a slew of other benefits such as: flexible PTO, fun monthly events, great health benefits, a new laptop, and a gorgeous work environment.

Qualia is growing fast. We’re passionate about technology that solves real world problems that affect millions. Our team is made up of incredibly fun and bright co-workers. We set a high bar, but also value balancing hard work with social outings.

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