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Director of Demand Generation
Remote/ Austin, TX, San Francisco, CA

At Qualia, we've built a new class of real estate technology that simplifies home buying and selling into an easy, understandable, and secure process. Our products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared platform, providing greater clarity and transparency to real estate transactions. Today, millions of consumers use Qualia to close on homes every year.

WHAT YOU'LL WORK ON

The Director of Demand Generation (DG) will be responsible and take ownership of Qualia's demand generation strategy, plan and execution. The DG Team develops and executes experiences that efficiently guides prospects and customers from awareness to purchase to advocacy. DG operates and optimizes our growth levers across channels and business units.

We are looking for a results-oriented individual who is a data-driven leader with proven expertise leading revenue teams in leveraging multiple channels. These channels include but aren't limited to email, paid search, display, content syndication, retargeting, direct mail and others to drive awareness and engagement efforts at scale.

This is an opportunity to scale a high functioning demand generation team and make a huge impact for a hyper-growth company. This individual is equally strong at strategy and planning, as well as hands-on execution.

RESPONSIBILITIES

  • Lead a high performing demand generation team across multiple business units targeting SMB and Enterprise accounts.
  • Define and manage Qualia's demand generation strategy, plan, execution and metrics, including leading your team to deliver impactful multichannel campaigns and programs at scale to drive brand awareness, customer acquisition and engagement, and pipeline generation.
  • Own metrics and reporting for digital and offline programs including lead generation, conversion rates, pipeline contribution and awareness metrics.
  • Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
  • Define and execute programs and tactics to support ABM initiatives.
  • Conduct ongoing competitive research to help inform strategies.
  • Keep current with the latest trends and best practices in digital marketing and demand generation.

YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH

  • 10+ years of demand generation experience in B2B technology; Real Estate or FinTech industry a plus
  • 4+ years experience building and leading a team of high-performing individual contributors
  • Experience identifying and managing the right portfolio of agencies.
  • Strong analytical skills, and proven track record in continually optimizing performance.
  • Exceptional communication and collaboration skills, both at the executive level and with cross-functional peers.
  • Strong presentation, problem-solving, and budget management skills.
  • Experience in the real estate or mortgage lending industry (a plus but not required).

WHY QUALIA

Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, daily meditation sessions, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.

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