How Thomas & Webber Transformed Their Workflow by Pairing AI with Strategic Onboarding

[Thomas & Webber, PLLC](https://thomasandwebber.com/) is a North Carolina–based real estate law firm that pairs deep legal expertise with a strong commitment to operational innovation. Company leadership embraces technology that helps attorneys and staff work smarter and deliver excellent client experiences. That mindset led Thomas & Webber to adopt [Qualia Clear](https://www.qualia.com/qualia-clear/), an agentic AI system purpose-built for title & escrow workflows. From the outset, company leadership understood that the success of a tool as transformative as Qualia Clear would hinge on thoughtful rollout and staff confidence. Fortunately, the Qualia onboarding team—which specializes in hands-on, structured implementation—was there to help, playing a pivotal role in ensuring a smooth, strategic, and staff-friendly transition.

Challenge

**Navigating Employee Anxiety About AI** Before rolling out Qualia Clear, leadership saw that team members would have reservations about AI. As Owner and Managing Attorney Tiffany Webber observed, employees might worry: “Is AI going to replace me?” Thomas & Webber leadership needed a genuine, reassuring narrative that positioned AI as the enhancement it is—not a threat. **The Risk of Overwhelming the Team** Webber knew a rapid, mandatory deployment could easily lead to confusion and burnout among staff who had been performing their jobs the same way for years. “We felt it would be better for our team if we just started with an ‘easy’ win or two—something that would help them immediately,” said Webber. **The Need for Tailored, Hands-on Training** To get those easy wins and encourage a high adoption rate, Thomas & Webber knew that generic, one-size-fits-all training would not cut it. Staff needed individualized guidance from the Qualia team to help them integrate AI into their existing workflows and leverage Qualia Clear’s capabilities, including [powerful prompting](https://blog.qualia.com/unleash-the-efficiency-of-ai-with-qualia-clears-new-prompting-tools/), effectively for real-world files. “I knew that getting support with prompt engineering was so important. It helps my team understand how to talk to AI to get exactly what they need,” said Webber.

Solution

Thomas & Webber implemented a phased rollout strategy built on transparent communication, personalized attention, and dedicated, expert support from the Qualia onboarding team. **Position AI as a "Personal Assistant," Not a Replacement** Thomas & Webber’s communication strategy centered on a simple, human message: Qualia Clear is here to take work off your plate—not take your place. Webber encouraged team members to picture the system as a personal assistant able to handle repetitive, time-consuming tasks. “Imagine if each of us had a personal assistant helping with the day-to-day,” she told the team. “We all could surely be more efficient.” This framing helped dissolve early fears and reorient the conversation around professional empowerment.

**Build Momentum with a Phased Rollout** From this foundation, Thomas & Webber worked with Qualia to introduce features gradually, starting with an immediate value generator: automated **document splitting**. By using the document splitter command in Qualia Clear, members of Webber’s team could eliminate the manual process of splitting closing packages and other larger PDFs into individual documents. This quick win demonstrated to team members how little effort was required to reap meaningful benefits from Qualia Clear. Rather than rushing, company leadership set a six-month runway for full adoption—a timeline Webber described as great for building long-term comfort: “Using AI is a change in the way we work. It’s not just a new tool; it’s a new mindset. It’s important to start with easy wins that build comfort and confidence,” said Webber. **Hands-On Coaching From Qualia** A key differentiator in the rollout was dedicated, highly personalized support from Qualia’s onboarding team. “It was hugely helpful,” Webber shared. Instead of abstract training, Qualia implementation specialists invited Thomas & Webber staff to bring real files and real problems to solve at each session. As Webber put it: “They bring real-life scenarios—‘On this file, I want to do this but can’t figure out the prompt to give Qualia Clear’—and the onboarding team works through it with them.” Webber’s team also worked with a Qualia specialist to implement **Scheduled Commands**, which automatically triage emails, process invoices, and run pre-closing checklists before her closers even start their day. Explained Webber, “Think of a Scheduled Command as the perfect morning routine: Qualia Clear has already looked at the new emails, flagged the issues in the pre-closing checklist, and sorted the documents—all before the closer even opens their email.”

Results

Because the rollout centered on employee trust and structured support, the team was able to ramp up proficiency quickly. It’s an outcome Webber credits to strategic feature exposure and Qualia’s coaching-first approach. Beyond the immediate wins, Thomas & Webber now has a team that is confident, curious, and aligned around continued AI adoption. The success of Qualia Clear’s rollout has become a blueprint for how Thomas & Webber will evaluate and integrate new innovations going forward.