Closing Party


Press Releases Qualia Releases New Digital Closing Automations within Qualia Connect

Qualia’s latest features simplify client communication and coordination during the home closing process


SAN FRANCISCO, Calif. -- July 13, 2021 -- Qualia, the leading digital real estate closing platform, today announced the release of new automation features within Qualia Connect, its fully integrated partner and client portal. These additions arrive during a record housing market to enable title & escrow businesses to maximize their efficiency and expand their delivery of digital closing experiences in an increasingly competitive market.

"The current record housing market has certainly heightened expectations for what the homebuying experience should be," said Qualia Vice President of Customer Success, Brian Thome. "In our Homebuyer Sentiment Index from earlier this year, 53% of recent homebuyers reported they selected their real estate agent due to a differentiated level of service around the closing. With these new Connect features we've made it even easier for lenders, real estate agents, and title & escrow businesses to deliver the experience their clients are demanding."

The new Connect capabilities provide ways for title & escrow businesses to create custom automations for many common partner and client interactions. "The key to title is communication with all parties, and Connect makes that so simple for us," said Wendy Jeffery, Senior Director of Title and Escrow for Homie Title.

Business users can now deploy an extensive set of fully integrated new features built to automate and scale title operations, including:

  • Customizable automated communications: Businesses can now configure more triggers to automatically send custom tailored communications to clients based on activity in the file. This eliminates any time spent repeatedly drafting and sending the messages manually. Additionally, those solely representing a buyer or seller can also tailor communications (in select states) with a new Targeted Invites feature.

  • Advanced quoting & ordering: Title & escrow companies experiencing high demand can significantly increase their capacity to accept new business through the new Auto-Accept and Bulk Order features.

  • Increased optionality for remote closings: To meet consumer expectations for real-time and multichannel communication, Qualia previously released Connect Video Chat. Qualia recently continued its roll-out of Qualia RON in select states so title & escrow companies can provide a fully-digital, remote online notarization (RON) eClosing experience without leaving their core workflow software.

  • Expanded security: According to ALTA's 2021 Wire Fraud and Cyber Crime Survey, cyber criminals attempted to commit wire fraud in one third of all real estate and mortgage transactions. Connect's new default two-factor authentication helps protect against the growing threat of cyber attacks and wire fraud.

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About Qualia

Qualia is the category-creating digital closing platform used by over half a million real estate professionals. Qualia's cloud-based closing rooms provide the complete infrastructure to streamline the home closing experience for real estate businesses and their clients. The company offers a suite of products that brings together homebuyers and sellers, lenders, title & escrow agents, and real estate agents onto one secure, remote platform. Since launching in 2015, the company has been named an ALTA Elite Provider, CB Insights Fintech 250, grown to approximately 500 employees, and has been recognized by Forbes as a Best Startup Employer. The company is a leader in industry security and was the first technology company to join the Coalition to Stop Real Estate Wire Fraud. Qualia is headquartered in San Francisco, CA and has offices in Austin, TX and Superior, CO. For more information on Qualia, visit

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