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Product Marketing Manager, Lender
San Francisco, CA

At Qualia, we've built a new class of real estate technology that simplifies home buying and selling into an easy, understandable, and secure process. Our products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared platform, providing greater clarity and transparency to real estate transactions. Today, millions of consumers use Qualia to close on homes every year.

WHAT YOU'LL WORK ON

At Qualia, product marketing is a unique and strategic function with a great deal of autonomy, responsibility, and influence. PMMs are considered "general managers" of their business unit from a marketing perspective, architecting not only product positioning but also the overall marketing narrative and go-to-market playbook for the audience.

We are looking for an experienced financial services product marketing manager to own marketing and strategy for Qualia's fast growing Lender business. Mortgage lenders are a critical player in the real estate ecosystem and have significant needs around technology that Qualia can uniquely solve. This is a high visibility role with regular interaction and collaboration with executive leadership.

As the product marketing manager for our Lender audience and products, you will be responsible for deeply understanding the Lender audience as it relates to painpoints and product needs, influencing our roadmap, enabling our sales and go-to-market teams, and working with our demand gen team to launch products and generate excitement in the market. This role reports directly to the Head of Product Marketing and is a unique opportunity to join our team at a key inflection point and play an integral role in one of the fastest growing real estate technology companies in the Silicon Valley.

RESPONSIBILITIES

  • Collaborate with the Product team to define go-to-market strategies and product messaging that compels potential lender customers to work with Qualia
  • Plan and deliver impactful product launches, working closely with teams across Marketing, Sales, Enablement, and Customer Success
  • Work closely with Demand Gen, Content Marketing, and Customer Marketing on campaign assets to influence movement across various stages of the marketing and sales funnel
  • Continuously analyze insights from prospect meetings, customer interviews, and sales tools in order to identify ways to improve our messaging and product capabilities
  • Become an expert in the mortgage lender audience, market, buying decision, competitive landscape, and overall strategy through ongoing research

YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH

  • 5-7+ years of proven experience in a product marketing role
  • Experience with developing high-level strategy (through primary and secondary research) in addition to executing
  • Great storyteller and written communicator, with the ability to quickly identify and distil value propositions
  • Comfortable communicating and partnering with internal teams on joint go-to-market efforts as well as managing projects with short deadlines, cross-functional dependencies, and competing priorities
  • High energy, well organized self-starter with an ownership mentality
  • Experience in the real estate or banking/lending industry a plus (but not required)

WHY QUALIA

Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. The team is temporarily remote during the pandemic, but Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, daily meditation sessions, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.

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