Pricing

Demand Generation Manager
San Francisco, CA

Qualia is a digital real estate closing technology company that provides the infrastructure to streamline the home closing experience. The company offers a suite of products that brings together homebuyers and sellers, lenders, title & escrow agents and real estate agents onto one secure shared platform. Qualia was founded in 2015 by Forbes 30 Under 30 Award recipients Nate Baker, Joel Gottsegen and Lucas Hansen. The company is backed by top investors including 8VC, Bienville Capital, Menlo Ventures and Tiger Global and currently processes 20% of all US real estate transactions. Qualia was also named by CB Insights and Fast Company in their “50 Future Unicorns” spotlight for 2020.

WHAT YOU'LL WORK ON

Our Demand Generation Team is a high-performing, analytical team fueling Qualia’s growth.

We are looking for a results-oriented individual who is a data-driven leader with proven expertise in leveraging multiple channels. These channels include email, paid search, display, content syndication, retargeting, direct mail and others to drive brand amplification and lead generation efforts at scale.

This is an opportunity to scale a demand generation function and make a huge impact for a hyper-growth company that has grown to over 20% of the entire US real estate market in the last 3 years. This individual is equally strong at strategy and planning, as well as hands-on execution.

Responsibilities

  • Develop and execute measurable integrated demand programs that drive revenue.
  • Manage overall goals and budget, and track campaign and portfolio performance.
  • Forecast, measure, analyze and report on the impact of demand generation activities on sales pipeline, revenue and sales cycle length.
  • Own programs from initial conceptualization, execution of the creative process, program execution, and success measurement for a variety of channels including lead nurture campaigns, digital marketing programs, content syndication, etc.
  • Work closely with product and customer success to stay updated on new product and feature needs at different stages of the buyer’s journey.
  • Stay up-to-date with industry trends and map initiatives to a campaign calendar.
  • Own and drive the calendar of integrated programs and communicate program timing with sales to ensure timely follow-up of incoming leads.

Requirements

  • 5+ years of highly analytical experience in B2B growth marketing.
  • A high-energy, creative, and resourceful self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability.
  • Experience with Salesforce, Hubspot, and Engagio (or other marketing automation systems).
  • Attention to detail and ability to multitask.
  • Ability to write compelling copy.
  • Experience in the real estate or banking/lending industry (a plus but not required).

WHY QUALIA

We want to make it as easy as possible for our team members to create great work and live a healthy work/life balance. Our benefits package takes care of employees both inside and outside of the office. Each day employees dine together- eating a delicious meal from a local vendor. Our kitchen is stocked with snacks and beverages. We offer a slew of other benefits such as: flexible PTO, fun monthly events, great health benefits, a new laptop, and a gorgeous work environment.

Qualia is growing fast. We’re passionate about technology that solves real world problems that affect millions. Our team is made up of incredibly fun and bright co-workers. We set a high bar, but also value balancing hard work with social outings.

We celebrate difference at Qualia. We are committed to ensuring an environment of mutual respect for every employee and we are proud to be an equal employment opportunity employer. Qualia does not discriminate against any person because of race, color, creed, religion, gender, gender identity or gender expression, national origin, citizenship, age, sex, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law. We believe a diverse and inclusive workplace is central to our success and we actively seek to recruit, develop and retain the most talented people from a diverse pool of candidates.

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