Demand Generation Manager

Austin, TX, San Francisco, CA, or Remote

At Qualia, we've built a new class of real estate technology that simplifies home buying and selling into a simple, secure, and enjoyable process. Our products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared platform, providing greater clarity and transparency to real estate transactions. Today, millions of consumers use Qualia to close on homes every year.

WHAT YOU'LL WORK ON

As Qualia embarks on the next phase of growth, we are seeking a Demand Generation Manager to support our enterprise segment. The Demand Generation Manager will oversee account-based marketing campaigns focused on high-volume settlement agencies. The ideal candidate for this role is ambitious, detail-oriented, and data-driven, with a knack for managing complex programs with multiple stakeholders.

RESPONSIBILITIES

• Lead the creation, implementation, and execution of multi-touch, multi-dimensional 1:few and 1:many ABM marketing programs while collaborating closely with the rest of the marketing team to plan required assets, web journeys, and email touchpoints
• Manage the new business enterprise marketing funnel, ensuring delivery of MQAs and converted pipeline to meet quarterly targets
• Deploy account-specific ads campaigns, ensuring the right content reaches the right buyer at the right time
• Collaborate cross functionally with sales leadership, AEs, and SDRs
• Use martech stack to drive engagement and pipeline from target accounts
• Partner with design and content teams to brief, develop, and deliver creative assets for campaigns
• Create quarterly and annual marketing plans by theme and channel
• Identify opportunities to improve marketing effectiveness through segmentation, techniques, and processes.

YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH

• 5+ years of experience driving B2B SaaS marketing campaigns from strategy to execution, with a focus on measurement and reporting
• 2+ years of experience using marketing technology to build, automate, execute and measure target-account marketing programs
• Proven success in delivering, accelerating and expanding sales pipeline with an ABM motion
• Proficient with Salesforce, HubSpot (or other marketing automation tool), and 6Sense (or other ABM platform)
• Must be comfortable with reporting and communicating campaign efforts and impact across the organization
• Analytically inclined with exceptional organizational skills and a rigorous attention to detail
• Ability to work in a dynamic, fast-paced organization managing multiple projects concurrently while meeting deadlines
• Experience within real estate and mortgage lending industries (Optional)

WHY QUALIA

Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, daily meditation sessions, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.