Content Marketing (Senior Manager / Director)
San Francisco, CA
At Qualia, we are making it possible to close on a home with a click of a button. Families across the US are now resetting their expectations of how easy it can be to buy or sell a home.
We are fundamentally transforming the real estate closing process, a $40 billion industry historically untouched by modern technology. Our platform brings everyone involved in the closing process – lenders, realtors, title agents, home buyers and sellers – onto one shared, secure, mobile platform. Qualia has grown to over 10% of monthly U.S. real estate closings in our first two years on the market and our growth continues to accelerate.
About the position
We are looking for a high energy content leader to join Qualia’s Marketing Team. The Content Marketing team focuses on attracting new users through thought leadership-driven awareness and lead gen campaigns and strategies. In this position, you will oversee the content marketing strategy including driving content campaigns and managing our editorial calendar to writing long-form content for SEO and producing web videos.
Importantly, you will act as Qualia’s “Editor-in-Chief”; managing all freelance contributors and ultimately be responsible for our editorial voice. The person in this role acts as part brand marketer while also partnering cross-functionally with Comms and Product Marketing to drive awareness, leads, and more.
Beyond content creation, you will leverage content-based strategies ranging from content placements to paid amplification to partnership placements to achieve your goals. At Qualia, we are data-driven in everything we do. You should have a strong point of view and an outside-the-box, innovative approach to content marketing rooted in a passion for analytics.
Your day to day
- Accelerate the expansion of Qualia’s content marketing campaign strategy and execution across a variety of channels including web, paid social, partners, email, and more.
- Partner cross-functionally with product marketing, design, and other stakeholders to develop a range of multimedia content (i.e,. web videos, blog posts, whitepapers, webinars) to support overall marketing team goals
- Produce content for partners, influencers, and product launches
- Work closely with Product Marketing and Comms to define and drive product and educational narratives with an eye towards SEO
- Act as Editor and Chief while owning Qualia’s editorial calendar
- Oversee and optimize Qualia’s Blog and newsletter, and all other owned content
- Work with content developers across Qualia to ensure consistency of voice across the full customer lifecycle
Your background that likely makes you a match
- 5-7 years of experience and a degree in a related field such as journalism, marketing or communications
- Experience in B2B marketing, with exposure to enterprise organizations
- Experience in editorial and strategic content marketing, with a focus on business, finance or technology
- Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
- Outstanding editing capabilities
- Loves storytelling with excellent speaking, writing and editing skills
- A strategic thinker capable of generating product and educational narratives
- Experience managing a team of writers and contributors
- Track record of developing and managing a robust editorial calendar
- Gets energized from examining information, exploring new concepts and gets excited about innovating and new ways of working.
About us
Qualia has completely reinvented how homes are bought and sold. By transforming all real estate transactions into premium, mobile, cloud-based experiences that everyone can easily click their way through, Qualia has transformed the real estate closing forever.
With over 100,000 brokerages, lenders, and title agents around the country already closing approximately 10% of all U.S. real estate transactions on Qualia, we have reset client expectations for how easy it can be to buy and sell a home.